DNA: NEW FORM
We were commissioned to produce a series of ID’s for one of the leading Finnish telecommunications operators, DNA. Our task was to imagine four unique, living 3D worlds illustrating the most essential digital phenomena shaping the future of business: smart infrastructure, 5G, IoT and cybersecurity.
We fly through these complex digital worlds and explore them from different perspectives. With the influence of DNA, the worlds take identifiable, structured and understandable forms.
The New Form of business
The visualisation was designed to underline DNA’s brand concept New Form. The world is made of a huge amount of simple objects, portraying various phenomena in the digital world. We show this exponentially complex digital world being structured into dynamic forms with DNA’s influence.
Client: DNA Business
Creative director: Matti Pentikäinen
Art director: Santeri Kekkonen
Project director: Suvi Suni
Production: Subframe studio
Art Direction: Mikhail Sedov
CG Supervisor: Vasiliy Filileev
CG Artists: Mikhail Sedov, Vasiliy Filileev, Alex Voda, Alex Brin, Vladimir Arisov.
Sound design: Blink Audio