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    A creative advertising campaign for the Dian Fossey Gorilla Fund adoption and sponsorship program
    Published:
An advertising campaign promoting the Dian Fossey Gorilla Fund's "Adopt a Gorilla" program, encouraging people to sponsor gorillas losing their homes in the wild. The campaign does not promote the actual physical adoption of gorillas, but rather grabs their attention by demonstrating the character similarities between humans and gorillas, and then encourages donation.