Direct Mail Acquisition Letter
Campaign Overview
Campaign Overview
In this campaign, we invited three groups of dental practices to register for LendingClub’s patient financing through our Partnership for Growth program. A partnership with dental implant manufacturer Straumann, the program offers exclusive benefits and reduced administration fees to select Straumann-affiliated practices when they register with LendingClub Patient Solutions.
The partnership allows LendingClub to speak directly to practices performing comprehensive dental procedures with Straumann implants. Straumann-affiliated practices are ideal prospects for LendingClub as the payment plans are designed to make high-ticket dental treatment more financially manageable for patients.
The program has been a success for LendingClub and Straumann and the initial campaign has evolved into multiple mailings throughout the year.
