Virtues Bakery
Baked Goodness
Virtues Bakery is a bakery devoted to spreading “Goodness,” the highest of all virtues. Virtues feeds you, inside and out, offering a quip and a virtue on each packaged piece. The branding, packaging, and marketing systems
are based on principles of wit, virtuous living, and Organic ingredients. The Virtues system includes take-home
containers for ready-made baked goods, as well as organic baking ingredients for customers to use at home. Each virtue corresponds to the product it accompanies.

Campaign includes:
Dozen cookies box
Cake box
Individual pastry bag
Small take-out bag
Large take-out bag
Pre-packaged Organic flour
Vanilla Extract
Vegetable oil
Pre-packaged Oatmeal Cookies
Gift-wrapped white chocolate cookie
Recipe-in-a-jar
Milk carton
Branded coffee mug
Cookie cutters

Containers are made from recycled paperboard and kraft paper, labeled with Kitikana paper and Soy ink.

Recipe in a jar and gift wrapped cookie, labeled "Independence" and "Generosity" respectively.
Vanilla and Oil, both labeled "Purity."
Dozen box, labeled "Temperance."
Virtues Bakery
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Virtues Bakery

Virtues Bakery is a bakery devoted to promoting "Goodness," the highest of all virtues, with baked good(nes)s. Each product's package has a virtu Read More
38
2,168
1
Published:

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