烏達小姐 Cik Otak-otak
Otak-otak is a fish cake made of ground fish meat mixed with tapioca starch and spices and it was widely known in Muar, Malaysia, Most of the otak-otak that can be seen in nowadays was wrapped in the banana leaf. However, there is another version which the otak-otak was packed as a frozen food as it can be eaten solely as a snack or with steamed rice as part of a meal. Having nearly 53 years of experiences of making Otak Otak in Malaysia, Cik otak-otak has maintained two important brand concepts, which are "Maintain traditions" and "Endeavour to serve the best for customer" which has sucessfully allow them to became one of the famous otak-otak brand in Muar. The packaging idea originate from Malaysia’s culture, whereby people from a period used newspaper to pack the frozen food. Therefore, the newspaper will be reuse and allow the people to read the brand story of Cik otak-otak and recipes when unfold the packaging.