Pavillion: Website design
The Pavillion, Pune, is designed to offer the best in shopping, retail and entertainment in the city. Spread over four levels that include a state of the art multiplex, a world class food court and cutting edge fashion options, shoppers can enjoy the trendy and varied designs available from some of the best brands across the world in the comfort of an effortless premium luxury set-up. Come enjoy The Pavillion Experience.
Bringing the brands together
Building a system that will visually bring together all the diverse brands was a key challenge for the digital experience of the mall website. A well defined system brought in flexibility and synergy at the same time.
Banners are the key components for a website of a mall. The content and design of the same changes continuously as per season, trends and offers. The website uses 12 column grid. Combination of these columns is standardize as per requirement of the banners.
Home page promotional banners
These are the biggest size banners defined on the home page due to higher viewership. In order to bring visual similarity, guideline in terms of content and images was defined.
Deal page banners
As the mall website development team has lesser control over these banners, width of the same is standardized in the design. The standardization helped the page not to look cluttered with information.
Events page banners
As the mall website development team will have better control over these banners, dimension for all of them was standardize.
Responsive web design approach
The responsive web design helped the design adapt and look seamless for various devices.