Nowadays, teenagers usually spend lots of time on the their phone rather than talking to others face-to-face. Yet, sometimes messaging is much more convenient than talk to others directly. However, in long term, if we rely on mobile, it may weaken our communication skills, expression ability, interpersonal relationship with others.
Interpersonal relationship is important and related to everyone’s life. Health psychologist Dr. Tang said that good interpersonal relationships can help individuals develop physically and mentally, and can also reconcile life stress; relationship affiliation can provide personal emotional and material support in adversity.
A study found that teenagers who failed to communicate well with family or friends were unable to express their thoughts and feelings clearly because of their lack of self-expression.
In order to let them understand and improve the problem, it is an opportunity to introduce some impact of addicted to mobile phones on their interpersonal relationships. Also, the advantages of using different communication channel. In order to explain them in a effective way, a set of promotion material, including poster, booklet and board game was designed.
The idea comes from the term 'Keep in touch' which people always said to their friends.
The chinese name(連係) means connection(連接) and relation(關係).
The logo is simplified from the word 'touch', and it tries to show the linkage between different relationship.
I hope all the relation can be positive so I add a smiley face in it. In order to look more friendly and energetic, both the logo and logotype are bold, with round corner and with bright and eye-catching color.
Mainly using eye-catching, Bright, Energetic color
Avoid using too many colors to make things look messy and losing focus.
The main visual of the poster is a smily face, combined by two speech bubble which also look like the side face of human. The mouth connect the two faces / speech bubbles together to present the meaning of 'touch'. This try to bring out the message of connect and communicate with others could make you feel good.
