KEY ART
CONCEPT | DESIGN
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The Hollywood Reporter defines the term "key art" as "the singular, iconographic image that is the foundation upon which a marketing campaign is built." How can we say no to that challenge?
We love the conceptual thinking that goes into these projects, and getting the chance to slow down and really finesse a single image is a nice break from the breakneck speed of on-air promos.
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THE LAST OG
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THE TERROR
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ANIMAL KINDOM
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I BE KNOWIN'
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WILL
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THE HOT ZONE
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MIRACLE WORKERS
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JOKER'S WILD
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SLASHER
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NEW YORK COMEDY FESTIVAL
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SEARCH PARTY
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CREDITS
DIRECTED BY BLOCK & TACKLE
CREATIVE DIRECTORS
Adam Gault, Ted Kotsaftis
Adam Gault, Ted Kotsaftis
DESIGN BY:
THE LAST O.G.
Adam Gault, Alex Mariscal, Gordon Waltho
Adam Gault, Alex Mariscal, Gordon Waltho
SEARCH PARTY
Adam Gault, Gordon Waltho
Adam Gault, Gordon Waltho
NEW YORK COMEDY FESTIVAL
Adam Gault, Timothy Haldeen, Gung-Kai Koo, Alex Mariscal, Gordon Waltho
Adam Gault, Timothy Haldeen, Gung-Kai Koo, Alex Mariscal, Gordon Waltho
ANIMAL KINGDOM
Timothy Haldeen, Gordon Waltho
Timothy Haldeen, Gordon Waltho
WILL
I-Cheng Lee, Rachael Park
I-Cheng Lee, Rachael Park
JOKER'S WILD
Cyrus Cumming, Benjamin Hill, Gordon Waltho
Cyrus Cumming, Benjamin Hill, Gordon Waltho
SLASHER
Adam Gault, Gordon Waltho
Adam Gault, Gordon Waltho
Miracle Workers
Adam Gault, Gordon Waltho, Cyrus Cumming, Alex Mariscal, Nathan Goodell.
Adam Gault, Gordon Waltho, Cyrus Cumming, Alex Mariscal, Nathan Goodell.
Logo exploration: Mo Ghayour, Diksha Whatwani
The Hot ZONE
Lumi Chang, Cyrus Cumming, Adam Gault, Adam Lowe
Lumi Chang, Cyrus Cumming, Adam Gault, Adam Lowe
The Terror
Adam Lowe, Joel Watkins, Bryce Wymer, Yun Chen
Adam Lowe, Joel Watkins, Bryce Wymer, Yun Chen
I BE KNOWIN'
Lumi Chang, I-Cheng Lee, Adam Lowe, Wei-Shen Wang, Joel Watkins
Lumi Chang, I-Cheng Lee, Adam Lowe, Wei-Shen Wang, Joel Watkins
