FX
AMERICAN HORROR STORY
Season 6?
Promo Package
CONCEPT | DESIGN | ANIMATION
2016
—
FX had a unique challenge in promoting Season 6 of American Horror Story - the theme of the season would not be revealed until the premiere. How can you tease a season with no story, footage, or style to work from? FX’s brilliant solution was a mystery campaign where all possibilities were on the table. Unique ?6 logo designs were created for dozens of horror genres, and the corresponding teases left the fan base squirming and desperate for more.
We created five original graphic IDs and a handful of endpages for FX’s live-action spots.
—
CREDITS
Directed by Block & Tackle
Creative Director
Adam Gault, Ted Kotsaftis
Executive Producer
Michael Neithardt
Producer
Megan Anderson
DESIGN
Adam Gault, Cyrus Cumming, Erin Kilkenny, Gordon Waltho, Ted Kotsaftis
Animation
Adam Gault, Alex Mariscal, Andy Mastro, Cyrus Cumming, David Hobizal, Gung-Kai Koo, Scott Balles, Ted Kotsaftis
