AMERICAN HORROR STORY
CONCEPT | DESIGN | ANIMATION
FX had a unique challenge in promoting Season 6 of American Horror Story - the theme of the season would not be revealed until the premiere. How can you tease a season with no story, footage, or style to work from? FX’s brilliant solution was a mystery campaign where all possibilities were on the table. Unique ?6 logo designs were created for dozens of horror genres, and the corresponding teases left the fan base squirming and desperate for more.
We created five original graphic IDs and a handful of endpages for FX’s live-action spots.
Directed by Block & Tackle
Adam Gault, Ted Kotsaftis
Adam Gault, Cyrus Cumming, Erin Kilkenny, Gordon Waltho, Ted Kotsaftis
Adam Gault, Alex Mariscal, Andy Mastro, Cyrus Cumming, David Hobizal, Gung-Kai Koo, Scott Balles, Ted Kotsaftis