I know, frozen fish is not a sexy business.
And when you have to explain why some prawns are better than others, it gets even worse.
The thing is that there is a way to distinguish the best prawns from the regular ones.
Yes. By looking at their mustaches.
The ones that keep their mustaches intact are the ones that went through less manufacture process, in consequence, they are better.
That's why, to launch Pescanova’s new Premium Prawns, we decided to communicate it in the most surprising and memorable way:
By shaving Spain's most famous mustache: Vicente del Bosque’s.
The world's most famous and awarded football coach in history.
A whole integrated campaign that was done in absolute secrecy, launched in an event and then revealed as advertising. This is how we did it.
And here's the full film, I personally love too.