The 20th of March is the international day of Happiness, Renault celebrated that day by launching the #feliziudad campaign. A campaign that aims to amplify all citizens activities concerning urban sustainability, mobility, curtural and social issues in order to improve every city neighborhood quality of life and promote Renault’s 100% electric vehicles as an effective way of achieving a better air quality and urban noise reductions. The name “FeliZiudad” is a Spanish way of joining Happiness and City in one single word. As a reward for the most sustainable neighborhoods, Renault along with EIT – European Institute of Innovation & Technology, will give those neighborhoods a City BLUE FLAG, aswell as the iconic Beach BLUE FLAGS, this new one certifies the quality of living in those areas.
Agencia: Publicis Comunicación España
Anunciante: Renault
Producto: Gama Renault Z.E. 100% Eléctrica
Contacto Cliente: Joana Cardoso y Anaïs Leblais
Director Creativo Ejecutivo: Eduardo Marques
Directores Creativos: Juliana Paracencio, Quito Leal
Creative Team: Isabel Villarroel, Albert Botelho, Guillermo Ley Núñez y Diego Fernández-Cid
Producer agencia: Gustavo Samaniego, Jesydeé Rivero
Equipo de Cuentas: Lara Diez, Lulu Muñoz y Luis Gago-Morillo
Productora: Animals
Realizador: Adrián López
Productor Ejecutivo: Edu Farré
DOP: Ricard Canyelles
Estudio de sonido: La Panadería
Post-Producción: Exit
