To launch the new Heineken long neck bottles, we posed the question: Who would really appreciate long neck bottles? People without necks of course.
So we created a lighthearted campaign that featured stylish people without necks. To keep it in line with Heinekens premium positioning, the highest level of styling and aesthetics were incorporated into the executions.
Four executions were created, which appeared as print and posters. The print ads appeared in a range of fashion magazines in Australia and England.
The Long Neck was was recognised internationally as outstanding creative and in the process, won 2 silver Lions at Cannes, both in print and poster categories.