“Million Minutes of Moving Young Day” Campaign
The concept: Encouraging women to do exercise & drink MovePro as the daily simple solution for a better life,
amplifying each other and preventing women after 30 from living young.
Execution idea: This campaign uses women’s THINKING and ACTION to awake and inspire the “LIVE YOUNG” spirit in every other women
AWAKED by a meaningful and strong message
2. INSPIRED by observing their own result and their contribution to society day by day by being a part of exciting activities and experiences
3. SUPPORTED by high-tech tools and “always ON” digital hub
4. CONNECTED with friends and communities
5. MOTIVATED by a detailed and clear target as well as cool prizes
6. CONTRIBUTE to the Vietnamese women development program
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