HIVE Concept & Branding Guidelines

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  • A fictional company, HIVE was a class project where I was required to create a company identity, 3 products and 3 types of packaging. 

    For the identity of the company I created a bee icon and used 'HIVE' as the name in order to help bring home that the stores would be centered around community.  

  • Sketches exploring name possibilities and logo designs.
  • Concept idea for store interior and packaging.  Sketch illustrating idea for cubby-system of storage of products along store walls. 
  • Final logo