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    A fictional company company identity.
A fictional company, HIVE was a class project where I was required to create a company identity, 3 products and 3 types of packaging. 

For the identity of the company I created a bee icon and used 'HIVE' as the name in order to help bring home that the stores would be centered around community.  

Sketches exploring name possibilities and logo designs.
Concept idea for store interior and packaging.  Sketch illustrating idea for cubby-system of storage of products along store walls. 
Final logo