SEASON 5 - PAPER TRAIL
CONCEPT | DESIGN | LIVE ACTION | EDIT
The Americans melds high stakes espionage with deadly spy craft and taut psychological drama. Morality, loyalty and deeply emotional internal conflicts dominate the story. But what sets the series apart is the portrayal of Philip and Elizabeth, who struggle to reconcile a life of secrets and deception while trying to raise and protect their family.
This promo for the show’s fifth season uses the period spy-thriller trope of ‘shedding the evidence’ as a way to visualize the fractured personalities of the couple. They are literally tearing themselves apart... or are their lives now so intertwined that they can never be separated again?
2018 PromaxBDA Gold Out-Of-House Program Promo
Given the show’s critical acclaim, the network wanted graphic and visual concepts to feature quotes and accolades in new ways. Our spot needed to be customizable to allow for updates as reviews for the new season rolled in. We built an After Effects toolkit that allowed the two quotes in the spot to be easy updated and tracked into the live-action backplates.
Directed by Block & Tackle
Adam Gault, Ted Kotsaftis
Gordon Waltho, Timothy Haldeen
Adam Gault, Alex Mariscal, David Hobizal, Rachael Park, Ted Kotsaftis
Adam Gault, David Hobizal, Ted Kotsaftis