ADVERTISING: N.M. Water Utility - Spring Campaign
NEW MEXICO WATER AUTHORITY - SPRING CAMPAIGN
Advertising


How do you get everyone to conserve water? Make it simple! 

I was privileged to work on a great message from the Water Authority in Albuquerque, New Mexico. The three steps to a beautiful yet water-saving, desert-friendly yard? 1. SERVICE  2. SETTINGS 3. SELECTION. Keep it simple and make it work! We wanted to keep the visuals just as simple as the message, and to do so we used iconic visuals to illustrate the message and a low poly 3D design to keep it simple, but interesting. The result is like a toy set come life to remind viewers that saving water is as simple as 1-2-3. The low poly style was carried out in the video and the print to keep it consistent throughout the campaign.

Writer: David Morris
Producer/Editor: Dustin Grant of pink mouse blue mouse Productions


Here are some keyframes from the spot.
Behind the 3D camera of the spot
Here are some samples of the print side of the project. 
Created a few "Mini" models to communicate the three step message.
Behind the 3D camera of the print
Thanks for your time and interest in my work. Cheers!
ADVERTISING: N.M. Water Utility - Spring Campaign
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ADVERTISING: N.M. Water Utility - Spring Campaign

How do you get everyone to conserve water? Make it simple! I was privileged to work on a great message from the Water Authority in Albuquerque, Read More
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