Brand Identity for Any Season


An Identity For Any Season

Here in Wisconsin, the game of disc golf is extremely popular and played year-round, regardless of a little ice or snow. And just like those hearty winter players, Glide is also serious about disc golf. Because of that, they are one of the most popular and respected disc golf retail stores in this northern state.

But more than retail, Glide is also known as an excellent source for information on product quality, playing techniques, and course schedules and events. I anticipation of their 10th anniversary, they decided to step up their game with a new visual identity.

The new look reflects Glide’s personality and approach to business: modern, flexible, adaptable, and fun. Above all, it has substance because it is rooted in real connections and solutions to Glide’s values, goals, and especially the game of disc golf.
Brand Identity for Any Season
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Brand Identity for Any Season

This is a brand identity project for Glide Disc Golf in Madison, Wisconsin.
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5
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Published: