DEAD AS WE KNOW IT - THE KRAKEN RUN
DEAD AS WE KNOW IT
THE KRAKEN RUN
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Commercial Campaign
DESIGN | ANIMATION 
2011
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EXISTENCE

Does the kraken exist?
We were psyched when Dead As We Know It asked for our help with their Kraken Rum TV campaign. Together, we brought the brand's 19th century woodcut engraving style to life to tell the story of a mythical sea beast in these three films.
Release The Kraken!
STRENGTH

How strong is the kraken?
We were psyched when Dead As We Know It asked for our help with their Kraken Rum TV campaign. Together, we brought the brand's 19th century woodcut engraving style to life to tell the story of a mythical sea beast in these three films.
Release The Kraken!
SURVIVE

How do you survive a kraken attack?!?!?
We were psyched when Dead As We Know It asked for our help with their Kraken Rum TV campaign. Together, we brought the brand's 19th century woodcut engraving style to life to tell the story of a mythical sea beast in these three films.
Release The Kraken!
PROCESS

STYLEFRAMES



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CREDITS

Directed by Block & Tackle
Creative Director    
Adam Gault, Ted Kotsaftis 

Producer   
Eve Ehrich

DESIGN
Adam Gault, Hélène Park

TD /  ANIMATION LEAD
Ted Kotsaftis

KRAKEN MODEL & RIGGING
Chris Bach

3D
Jimmy Gass, Jacob Slutsky, Ted Kotsaftis

ANIMATION
Adam Gault, Andrew Mastrocinque, Hélène Park, Jacob Slutsky, Jimmy Gass, Ted Kotsaftis

SOUND DESIGN & MUSIC
Chris Villepigue, Song Loft
AUDIO MIX
Sound Lounge

MIXER
Rob Sayers

CLIENT - DEAD AS WE KNOW IT
Mikal Reich, Executive Creative Director
Ella Wilson, Mikal Reich, Copy Writer
Charmaine Choi, Art Director
Steven Noble, Illustrator


DEAD AS WE KNOW IT - THE KRAKEN RUN
44
426
2
Published:

DEAD AS WE KNOW IT - THE KRAKEN RUN

Does the kraken exist? We were psyched when Dead As We Know It asked for our help with their Kraken Rum TV campaign. Together, we brought the br Read More
44
426
2
Published:

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