The modern smartphone is a bland black block, as well as being outrageously complicated to use. So...
...my internal brief was to create a new and meaningful communication product that could enhance people's lives through a drastically streamlined interface, leveraging Google Assistant's natural language processing. By minimising the complexity of inputs through a conversational interface, the NFA [codename No F*ffing About] is an incredibly powerful enabler for users with disability, senior citizens and people who just can't be bothered faffing about down the rabbit-hole of a modern smartphone's settings.
...my internal brief was to create a new and meaningful communication product that could enhance people's lives through a drastically streamlined interface, leveraging Google Assistant's natural language processing. By minimising the complexity of inputs through a conversational interface, the NFA [codename No F*ffing About] is an incredibly powerful enabler for users with disability, senior citizens and people who just can't be bothered faffing about down the rabbit-hole of a modern smartphone's settings.
What can be simpler than a smart device where you 'just talk'!
To maintain a commercially viable product, cost efficiencies in the design were paramount. Using a rationalised BOM and standardised components usually found in smartphones, smartwatches (small round screen) and walkie-talkies cost savings could be leveraged, while creating a beautiful and iconic design.
Personality is everything, and given the success of Nokia's pop on phone covers in the 1990s, it was essential to give the NFA phone some 'pop'! A new type of phone, with a new type of look, for those who dare to be different.
Screenshots and Assistant logo are copyright Google LLC
