TBS - THE LAST OG

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TBS

The Last O.G.

Promo Campaign

2018

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The Last O.G. is Tracy Morgan’s triumphant return to television, and the latest addition to TBS’s growing catalogue of top-notch comedies. The show focuses on Tracy, who after a 15-year prison stint, returns to his Brooklyn hood to find it completely gentrified - not a gangsta in sight.

We developed the concept, design, and custom logo for the show’s key art, which captures the classic fish-out-of-water story with a Tracy twist. From there, we created a customizable promo package along with a ten-second tease.

2018 Clio Entertainment Bronze, Television/Streaming: Print

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TITLE CARDS

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KEY ART

MSG AND GREYSTON BAKERY IMAGES PROVIDED BY TBS

Go to our site for more info.

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CREDITS

DIRECTED BY BLOCK & TACKLE

CREATIVE DIRECTORS

Adam Gault, Ted Kotsaftis

PRODUCER
Megan Anderson

GFX PACKAGE & TEASE

LEAD DESIGN
Gung-Kai Koo

ANIMATION
Adam Gault, Gung-Kai Koo, I-Cheng Lee, Ted Kotsaftis

3D ANIMATION
Frankie Principe

KEY ART

LEAD DESIGN
Gordon Waltho

LOGO DESIGN
Alex Mariscal

DESIGN
Adam Gault, Nathan Goodell

CLIENT - TBS

Kate Allen, VP, Brand Creative
Christopher Brooks, Sr. Art Director
Gabby Ballard, ‎Sr Manager, TBS Brand Marketing
Christina Strickland, Assistant Marketing Manager
Josh Bradford, Sr Design Manager