We show how ridiculous adults can be when they try too hard to look young. While growing old is inevitable, now there’s something that can and should stay always young: our smile.
This is why Colgate Max White encourages us to keep a young smile, but only that.
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CREDITS:
Client: Colgate-Palmolive
Agency: Red Fuse Paris
Creative Chairman: Shen Guan Tan
Executive Creative Director: Manir Fadel
Executive Creative Director: Manir Fadel
Copywriter: David Dominguez
Concept & Art Director: Marta Tomás
Concept & Art Director: Marta Tomás
Head of Art: Vitor Menezes
Lettering: Marta Tomás
Photographer: Ale Burset
Art Digital: Diego Speroni
Photographer: Ale Burset
Art Digital: Diego Speroni
THANKS FOR WATCHING
