N A G Y G O M B O S
Located in the Matra wine region of northern Hungary, in a town called Hatvan, Nagygombos Winery enjoys beautiful, historic surroundings, where rosé grapes abound. Here, grapes ripen steadily in the perfect climate to produce flavourful, elegant wines.
The lands upon which the estate was established were originally owned by Antal Grassalkovich, a poor official who rose to become an aristocrat in the Habsburg house. After the Grassalkovich family died out, the estate passed hands several times, and over the years played host to several iconic Hungarian figures such as Endre Ady and Lajos Hatvani. Eventually the land and the winery was bought by the famous Eger winemaker Tibor Gál, who began to lead significant developments to the winery. The first wines to be released from this estate by the Gál family featured the now well-known button (gomb) on the label.
Now under the ownership of the Barta family, developments and expansion of the winery have picked up again, led by Anna Takács-Barta, a young, progressive, inspiring winemaker, who has an impressive knowledge of and deep passion for winemaking, and respect for the heritage of the beautiful estate she runs.
We had the pleasure of creating two wine labels for Nagygombos. One of the labels is fresh, young, and reflective of Anna’s modern approach and femininity, while the other is inspired by introspection, nature, and family – all themes close to our hearts.
The Fresh collection
Anna wanted to pay tribute to the wines released by the Gál family, and the village where it is located, by keeping the name Nagygombos, which means Big Button in Hungarian. She also wanted to include elements from the name in the label design (such as the iconic button), and refresh the brand in a more feminine style.
So we started our creative process with the image of the humble, and in this case historic, button. The first label we created for Nagygombos was for their Rosé wines. These wines are fresh, uncomplicated, and easy to enjoy. They are targeted mostly at a younger crowd, so the label had to be eye-catching, beautiful, and reflecting the style and mood of the wine, and those who drink it.
With all this in mind, we decided on a playful direction and colours that match the stunning pink of the wine. Each label features half of a button, so that when two bottles are placed next to each other they form one large button. Another button also graces the top of the bottle.
Ph photography by András Zoltai
Ad art direction by Eszter Laki
Gr graphic design by Eszter Laki