Changing the way the world works is the ambitious goal of AnywhereWorks. A company with a mission, a purpose and the passion to make it happen. In a truly collaborative project, we worked with the AW team to create an identity that communicated the fresh, dynamic and pioneering spirit of the brand.

Central to the AnywhereWorks mission is to remind the world that ‘Work is what you do, not where you do it’ and they do this through collaborative software, apps and the exciting, stylish new hubs in which businesses can engage in fractional office use… taking what they need, when they need it.

Strong, bold, contemporary typography and buzz phrases were developed to help put the message front and centre, along with a minimal colour palette centred around a Carl Sagan-esque Blue Dot (google it and prepare to see the world anew), which alludes to the environmental benefits of working Anywhere and the brand’s commitment to leaving the world a better place for future generations to enjoy.