How to devise Citroën and Sagan Academy?
We found the connection directly on the bike way, where two arrows evoke
the Citroën logo.
Special OOH: With an eco-washable spray, we have sprayed the name Citroën - Sagan Academy
wich connection the Citroën brand with Peter Sagan (best slovak cyclist) and his cycling academy.
Agency: Istropolitana Ogilvy
Year: 2019
Zlatý Klinec - Ad Award Association
Price: Bronze in category - Out of Home
Bronze in category - New media
Price: Bronze in category - Out of Home
Bronze in category - New media
Case movie
Key visual
Breakdown onf key visual
