A lot has changed in that century, but its remit to represent all members in matters impacting welfare and efficiency hasn’t altered. To help celebrate the triumphs and overall journey, we were tasked with creating an identity, invite, book and exhibition event creative for an exclusive celebration for 300 members.
The brand needed to be timeless – something that refers to its heritage, and would’ve worked as well in 1919 as it works in 2019. Our approach was to keep it minimal – clean, clear and classic, taking inspiration from police badges and the black and white uniform.
300 letterpress printed invites were sent to members of the SPF across Scotland, with a limited edition enamel pin badge in each. With our design, we aimed to intrigue and pique interests, while highlighting how exclusive the event was – creating an oval dye cut-out to reveal and showcase the badge before the recipient opened their invitation. Each name and address was handwritten by a calligrapher.
The most extensive part of this project was a hardback book, detailing the 100-year journey of the Scottish Police Federation. The 144-page publication featured a trace dust jacket with black foil and a fabric hardback cover with silver printed foil text. Inside featured 10 chapters alongside an eight page pull-out timeline, used to depict the SPF’s century in service. 1000 books were printed and 300 members received their own copy at the event.
Held at luxury five star hotel Turnberry, the event itself featured 10 custom built plinths and stands – following the chapters of the book – to take guests through the SPF’s 100-year story. Showcasing the likes of vintage badges, uniforms and police equipment, the main entrance hall resembled a mini museum celebrating the federation’s achievements over the past 100 years.
Andrea MacDonald, Scottish Police Federation Chair said:
“Cause & Effect did an incredible job. It’s extremely sophisticated and captures the ethos of the event perfectly. We’ve received excellent feedback about all of the work, and we’re delighted with it. Will definitely commission them again.”