This campaign is for my advertising capstone class.
The client is called International Student and Scholar Services, their problem was that less students visited their office last year.
Target audience: Asian international underclassmen
Key insight: International students are scared of formal institutions so they don't go to ISSS, but when they do go, they find their services are helpful.
Creative Concept: Dynamic Duos. Super Stars still need their helpful assistance behind the scene.
print ad 1: Jordan lost his I-20 form
print ad 2: Mario needs advice
print ad 3: batman is confused about documents
print ad 4: Skywalker had his lesson
Facebook sponsored ad
Facebook sponsored ad 2
ISSS flyer front side
ISSS flyer back side
We suggest ISSS to have a Dynamic Duo Scavenger Hunt and this is the poster/flyer
Scavenger Hunt Snapchat filter
snapchat filter
Simple banner design
