A Guerilla Campaign designed to create awareness on the issue of pet abandonment in Montreal. The design consists of a silhouette of different breeds of cats and dogs, as well as an alarming statistic on the growing trend of pet abandonment.
The silhouette of the cat or dog is printed on a bright yellow vinyl sticker and is placed on some of the most busiest sidewalks in Montreal. The black letters is also done with a laser cutting machine and carefully placed on the silhouette.
The goal is for people to stop and reflect on these shocking statistics and to spread positivity by sharing a photo of their pet by using the hashtag #petlovinMTL.