Afamia Special edition

Afamia is the first Premium Quality Syrian beer. Even under the toughest circumstances they persevered to empower and inspire Syrians. The client wanted to create illustrations to use as the style for the brand starting with packaging to all POS and even merchandise. The client commissioned me to make a main illustration to use as the style of the brand on a poster that would adapt to the packaging of all the points of sale and even to the product itself, with a special edition label.

Counting on the delicate situation of the area, we use some references typical of Syrian culture and art such as the Oud and other typical percussion instruments, and the city of Afamia, an ancient Hellenistic / Roman settlement with unique braided columns. While at the beginning elements of the country were added as Debka dancers or horse riding, they were finally discarded in favor of floral and natural elements of the beer itself, such as wheat, hops and rice. Afamia Beverages Company has its headquarters in Damascus whose symbol is the Jasmine flower, which we use as a background motive.
We also decided to use the golden tone to give a tone of elegance and added the rays of a solar disk, symbol of power and courage.



- WORK PROCESS -




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Afamia Special edition
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380
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Published:

Afamia Special edition

Illustration, design & packaging for a Afamia´s syrian beer special edition. The client commissioned me to make a main illustration to use as th Read More
49
380
8
Published:

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