(noun)
A Post-it Note is a small piece of paper with a re-adherable strip of glue on its back, made for temporarily attaching notes to documents and other surfaces
the challenge.
Rewrite Post It's brand story and establish a new brand voice using a copy-led approach throughout a poster series and a Tech add-on.
the solution.
Position Post-it as not only a reminder and note-taking medium, but also a means to tell your loved one how much you care. Little notes that show someone you care and leave a smile on their face.
the process.
- research
- conceptualization
- copywriting
- advertising
taglines.
- your way of loving back
- it all started with a Post-it
- your way of caring
- you reminding you
- little things, great love.
- show you care
- be someone you can always count on
- when people count on you, count on Post-it.
LITTLE THINGS, GREAT LOVE.
Poster Set.
TECH ADD-ON.
In today's world, more than ever, people are interacting with several types of media on numerous number of devices. Social Networking sites, such as Snapchat and Instagram, are booming. With the help of a Tech Add-on, the brand can reach a bigger audience.
For this Tech Add-on, Post-It would have a collaboration with Snapchat and their augmented reality features. With the World lenses on Snapchat, one could send a customizable Post-It note snap to a friend. The augmented reality comes into place when the latter receives the snapchat. They would have to look around in the room to find the hidden note. Here's a demonstration on how it would work.
© COPYRIGHT 2019 Sanchita Singh
