A Post-it Note is a small piece of paper with a re-adherable strip of glue on its back, made for temporarily attaching notes to documents and other surfaces
Rewrite Post It's brand story and establish a new brand voice using a copy-led approach throughout a poster series and a Tech add-on.
Position Post-it as not only a reminder and note-taking medium, but also a means to tell your loved one how much you care. Little notes that show someone you care and leave a smile on their face.
- your way of loving back
- it all started with a Post-it
- your way of caring
- you reminding you
- little things, great love.
- show you care
- be someone you can always count on
- when people count on you, count on Post-it.
LITTLE THINGS, GREAT LOVE.
In today's world, more than ever, people are interacting with several types of media on numerous number of devices. Social Networking sites, such as Snapchat and Instagram, are booming. With the help of a Tech Add-on, the brand can reach a bigger audience.
For this Tech Add-on, Post-It would have a collaboration with Snapchat and their augmented reality features. With the World lenses on Snapchat, one could send a customizable Post-It note snap to a friend. The augmented reality comes into place when the latter receives the snapchat. They would have to look around in the room to find the hidden note. Here's a demonstration on how it would work.
© COPYRIGHT 2019 Sanchita Singh