BMW "The 8" Series Coupé in Venice
BMW "The 8" Series Coupé shot in Venice

The all-new BMW 8 Series Coupé in a setting never seen before. To shoot this, BMW set up pontoons along Venice's watercourses that made "The 8" Series Coupé drive in a city where gondolas, vaporetti and small motorboats are the main modes of transport. Local authorities also granted BMW permission to build this pontoon structure for the first time in the city's history.



The final artwork was now brought back to Venice with a huge blow up.


The making-of


The Credits: 
Client: BMW AG München
Agency: Serviceplan
Production: ANORAK Berlin & J. Konrad Schmidt
PostProduction: Frank Hoppler (recom)
Assistance/Operator: Vincenzo Buscemi
Location: Canal Grande, Venice, Italy
Car: BMW "The 8" Series Coupé
Rent-Partner: prolightrent Hamburg
BMW "The 8" Series Coupé in Venice
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BMW "The 8" Series Coupé in Venice

BMW "The 8" Series Coupé in Venice
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Published:

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