ESPN
FIRST TAKE
Show Rebrand
CONCEPT | LOGO | DESIGN | ANIMATION | PHOTOGRAPHY
2018
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When First Take made the big move from its longtime home in Connecticut to new digs at Manhattan’s South Street Seaport, ESPN wanted a fresh look for the show to go with it. They asked us to update the visual identity of the show in a way that captured the enthusiasm of the hosts, the vibrancy of downtown New York, and the audience’s passion for sports.
Our solution channels the high energy and spontaneity of the show in an elegant and flexible design system that can be customized for hot teams, hot topics or top talent. The package includes a refreshed logo design, on-air graphics, on-set posters and video displays, and custom NYC photography.
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SHOW PACKAGE
REJOINS, SEGMENT TITLES, LOWER THIRDS, ANIMATED LOGOS
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PHOTOGRAPHY
Working with Mario de Toledo Sader, we photographed iconic New York street scenes that capture the essence of downtown. The photography is used throughout the package as textural elements on billboards, posters, and in-studio monitors.
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POSTERS
First Take’s new studio space is covered with LED screens in need of up-to-date content. Our custom poster templates are quick to update, so the team can mix and match to highlight individual players, teams, or scenes from around town.
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CREDITS
Directed by Block & Tackle
Creative Director
Adam Gault, Ted Kotsaftis
Executive Producer
Sari Rosen
Producer
Carlos Herrera, Megan Anderson
DESIGN
Mario de Toledo Sader, Rachael Park, Ben Hill, Alex Mariscal
Animation
Gung-Kai Koo, John Lee, Ted Kotsaftis, Wei-Shen Wang
NEW YORK CITY PHOTOGRAPHY
Mario de Toledo Sader
