Swiggy: Illustration Refresh
Series of illustrations created for Swiggy as a part of their brand refresh strategy. Our main challenge was to show the depth of food and the variety of options available for every occasion through illustrations. With a portfolio of such a massive catalog and the diversity of food available in India, it was a massive challenge.
We tried to keep a balance between traditional and modern, with flat bright colours that spark joy when used on digital and print mediums alike. With a very geometric silhouette, and minimal detailing, we ended up creating almost 75 illustrations that were used across all marketing channels of Swiggy.