Swiggy: Illustration Refresh
2019

Series of illustrations created for Swiggy as a part of their brand refresh strategy. Our main challenge was to show the depth of food and the variety of options available for every occasion through illustrations. With a portfolio of such a massive catalog and the diversity of food available in India, it was a massive challenge. 

We tried to keep a balance between traditional and modern, with flat bright colours that spark joy when used on digital and print mediums alike. With a very geometric silhouette, and minimal detailing, we ended up creating almost 75 illustrations that were used across all marketing channels of Swiggy.
Creative Direction: Shikha Gupta
Art Direction: Untitled
Graphic Design: Ankan Pratik Roy and Manish Minz 



Swiggy: Illustration Refresh
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54
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Published:

Swiggy: Illustration Refresh

Series of illustrations created for Swiggy as a part of their brand refresh strategy. Our main challenge was to show the depth of food and the va Read More
14
54
0
Published:

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