Assignment: Create a campaign for Dynaudio CarPlay to draw in a new, younger audience
Dynaudio makes some of the finest sound systems in the world. Each speaker is carefully crafted and fitted, creating the perfect sound. The same goes for their car speaker systems. We wanted to focus on the qualities that Dynaudio CarPlay brings to the driving experience: Joy, Quality, Passion, and Power.
We used symbols for each word, underlining what you feel when you turn up the experience.
Campaign commercial concept
Campaign site navigation