eTrade Connect


eTradeConnect 是香港金融管理局最新的融資平台,理念是為貿易發展帶來新的力量,同時希望將力量推動至全球,在全球每一個角落都能紮根。因此便以蒲公英的特性為設計概念,種子隨風飄揚,散落在不同的角落,落地後再次重新發芽,不斷延續。

作品透過兩種不同的顏色說明過去和未來。在黑白世界內講述蒲公英成長,再播種。而種子四散後,沖破重重的阻礙,再次與其他的蒲公英匯合,凝聚能量打破黑白的界限。走進彩色的新世界後,以色彩表現出蒲公英將新能量帶至,四處飄揚到各行各業推動新的改變,破舊立新,全面電子化加快貿易的效率,同時走向新時代的發展趨勢,創建一個能結合所有貿易階段的

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EtradeConnect is the latest platform for capital formation and financing from the Hong Kong Monetary Authority. Its design concept is based on the characteristic of dandelions. The seeds fly with the wind to different corners, sprout when landed. The cycle keeps going on. EtradeConnect aims to bring new energy for the trade development, and at the same time spreading the energy all over the world, and rooting in every single corner of the globe.

This work separated the past and the future with 2 different colours. The black-and-white world narrated the growth and sowing of the dandelions. After all the seeds scattered and overcame different obstacles, they gathered to agglomerate energy for breaking through the boundary of the black-and-white world. Entering the colourful world, the dandelions arrived with the new energy. They flew to reach all walks of life and promoted new changes, to destroy the old and establish the new. An all-rounded electronic process sped up the efficiency of trade, as well as moving towards a brand-new era, and creating an ecosystem that combines all the different stages of trade.


Storyboard
Characters Design
Set Design
Data Graphic


Client/  Hong Kong Monetary AuthorityA 香港金融管理局

Art Direction  / Yiko Li
Illustration Artist  / Yiko Li, Dou
2D Motion Design / Yiko Li, Dou
eTradeConnect
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eTradeConnect

EtradeConnect is the latest platform for capital formation and financing from the Hong Kong Monetary Authority. Its design concept is based on th Read More
2
120
0
Published: