For my independent study I decided to focus on branding. I picked a wonderful little coffee shop in Uptown Westerville called Java Central and re-branded, reworked their menu, and created some new packaging. I had a lot of fun working on this and I learned a lot because I was able to almost practice what it may be like to have a freelance job where I would be designing all of these things for a real company.

For my branding I went a little more modern but still playful. I used a similar color scheme to what Java Central currently uses but I changed it a little. I also played with the fact that they are a cafe + roastery and made two marks that could be specifically used for that while also staying within their branding.

I had so much fun working on the menu design. Their current menu is confusing and extensive so my goal here was to simply and make something that would be user friendly. By using the colored paper with black ink it creates a cost effective design for any small company. There are three sections, Spring, Specialty, and Coffee + Tea.

For the packaging I wanted something simple and type based that would be cohesive to the menu design but also bring in the logo. I also considered cost effectiveness with this design. The label is a piece of colored paper so Its easy to print. The first photo is an example of what all of them would hopefully look like. Each type of coffee could have a different paper color and have a stamp at the bottom of the Roastery "R" logo.