The World in 2012 (Kaisa Hoga 2012)
A joint venture between Ecnomist and Jang Group to come out with an annual magazine for Pakistan. Objective was to create a sense of ownership between the readers and the magazine, so they feel the magazine is for them, by them.
The strategy was to use elements that the readers can easily relate to and can take ownership of, hence the use of Truck Art and Truck illustration.
As a result we manage to sell all the copies within the first 3 months of publication.
PAS/EFFIE Gold Award Winner in Media Category.
Cover Design for The World in 2012
Teaser 1 (Broadcast)
Teaser 2 (Broadcast)
Poster
