TIMEBANK: BRAND PROJECT
Timebank is a charity organisation who connect people willing to give their time with people that need a task completing, that otherwise would not happen. This could take the form of picking up some shopping, cutting a hedge, some much needed decorating or simply befriending a member of the local community.
The existing brand did not reflect the community spirit of the charity, or the basic principals how the charity works. This was an
I created the identity, brand elements, and lookbook, along with essential assets to communicate their messaging in a clear and consistant way.
As with any identity project. I try to identify the core truth of the brand and look at how to best represent the essential elements, values and streamline them into an essence which will work on all levels of communication
(1). Timebank is a time-based exchange, no money is ever exchanged. (2). Timebank helps people. (3). Community is the heart and soul of Timebank.
I took the direction of creating a simple, organic and free-flowing mark which represented both people and time.