FXX
THE SIMPSONS
Promo Campaign & Network IDs
CONCEPT | DESIGN | ANIMATION
2017 & 2018
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Like everyone else in America, we grew up with The Simpsons. So, it was a thrill when FXX asked us to help them promote their 600 episode milestone. Every. Episode. Ever.
We pitched a bunch of concepts that pull apart the iconic Simpsons look in every way possible, but what won out was this ball-pit madness. We created a library of over seventy characters based on classic Simpsons personalities, each one is paired down to a simple circular illustration featuring their iconic physical traits - from Homer’s bald pattern and Marge’s blue boufant to Mr. Burns’ liver spots and Krusty’s red nose. Then we let the balls loose into all sorts of physics-based scenarios. Aye Caramba!
PROMOS
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THE SIMPSONS 600 CAMPAIGN
The Simpsons 600 campaign - Magnet
The Simpsons 600 campaign - Bart
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CHARACTER IDs
Character IDs - Family Planning
Character IDs - Reverend Lovejoy
Character IDs - Itchy & Scratchy
Character IDs - Kang & Kodos
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CREDITS
Directed by Block & TackleCreative Director
Adam Gault, Ted Kotsaftis
Executive Producer
Michael Neithardt
Producer
Michael Neithardt, Megan Anderson
LEAD Design
Gung-Kai Koo
DESIGN
Alex Mariscal, Timothy Haldeen, William Huang
Animation
Adam Gault, Carlos Foxworthy, Gung-Kai Koo, I-Cheng Lee, James Bartley, Matt Choi, Ted Kotsaftis
MONTAGE MUSIC
CG5 - The Simpsons Theme Song Trap Remix
CLIENT - FX NETWORKS
Stephanie Gibbons, President, Creative, Strategy & Digital, Multi-Platform Marketing
John Varvi, EVP, Content & Editorial
Steve Viola, SVP, Motion & Digital Design
Amie Nguyen, VP, Motion Design
Ethan Adelman, VP, Content & Editorial
Dara Barton, VP of Production, Motion Design
Tom Cropper, Director, Content & Editorial
