A trivia game or competition is one where the competitors are asked questions about interesting but unimportant facts in many subjects.
Zupee- 2015 launched Trivia based quiz application.
Gold Rush is a game of quiz + adventure. It will give participant a pleasure of live treasure hunt and provide opportunity to play with your friends and earn money out of their pocket.
MY ROLE
User Research
User Interviews
Journey Mapping
Sketching
Wireframing
Screen Flows
Visual Design
Interaction Design
User Interviews
Journey Mapping
Sketching
Wireframing
Screen Flows
Visual Design
Interaction Design
PROBLEM
UX (FUNCTION)
No social media platform linkage
No limit on the no. of participants at a particular tournament.
Repetition of maths Quiz every now and then.
Easy Questions- Less Competitive leads to more winners.
Lagging Application.
Free quizzes are very less.
No mistake correction tool (under 5 sec.)
Relative ranking.
UI (FORM)
Low on graphics.
Dull colour usage.
Dollar icon is used instead of rupee.
No user engagement
KEY DRIVERS
“Interaction & Exploratory”
The new application require an active and physical engagement of user, adventure along with engrossing backgrounds of scenic beauty.
Social Connectivity Personalisation Challenges with least investment Gaming Graphic Language
Earn and Reward Simplicity Easy Claim Process
What does present scenario looks like?
Let's find out.
User personas
This is a fictional representation of your ideal customer. As a UX designer, you'll start the design process by conducting user research—building empathy with your target users and identifying exactly what they need from the product you're designing.
SYNTHESIS: JOURNEY MAPPING
Based upon data from in-person interviews, surveys and user reviews, I organized my observations and categorized them using a customer journey map. This helped me expose pain points and areas for improvement in the app along the entire user journey.
SETTING UP THE STRUCTURE
I refined the concept with research outcomes in-line with our business goals and went through a few rounds of iteration using hand sketching. I also came up with a revised and simplified information architecture that focused on tournamnet discovery, friends battle, and easy management of claim.
I sketched countless ideas and brainstormed various possibilities with my product team and created low-fidelity wireframes and prototypes to test.
Design System was built to accommodate scalability, so components can work well alongside each other, at the same time, render well on various device resolutions.
Information architecture and Navigation Flow - Marvel Prototyping; Sketch Prototyping.
USER ONBOARDING
Personalisation
Set your friends list and the battle. Win money from their pockets.
Final Prototype for feature and work flow of application.
