A Box of Fresh Truth 一盒“真相”
 A BOX OF FRESH TRUTH 

Appearing like a box of meat, the content of this "book" is revealing the data and stories about how animals were treated before they became a box of meat put on supermarket shelves. I have invented a special printing method to print invisible messages. By applying the method to this experimental publication, the readers need to reveal the content by placing a piece of ice on the blank book sheet after they take it out from the fridge. I "hide" the content on purpose, since the secrets of treating these animals are hidden behind the package. By placing it to a supermarket fridge, it can be a hacking book that tells people the truth behind the products and call for their thoughts about it when they purchase it.


一盒“真相”
       这是一套实验性出版物。外表是一盒冷冻肉末,内容物实则是一套揭示肉类产品背后不为人知的动物受虐待真相的出版物。 我自行研制了一种“隐写”印刷技术,印刷完的纸张起初会呈现空白的状态。通过运用这种技术,读者需要先把这个盒子像一盒真的肉一样冻在冰箱里,取出后将冰块置于里面空白的纸页上,随后文字和图形会逐渐显现出来。盒子里还配有阅读工具和一本印有操作说明和该主题下文字、图像内容的小册子(包括纪录片《统治》中的画面和《瓦尔登湖》中的句子)。 我故意将书页的信息隐藏起来,就像肉盒背后的真相是被隐藏的一样。把这盒“肉”重新放回到超市货架上以假乱真,顾客在购物时可能会误拿一盒“真相”,借此把产品背后的故事告诉人们,促使人们思考未来更为人道的肉类生产替代方案。
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A Box of Fresh Truth 一盒“真相”
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A Box of Fresh Truth 一盒“真相”

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