Comando Colibrí is a feminist self-defense initiative based in Mexico City for women and other bodies in danger. Beyond self-defense training, Comando Colibrí aims to teach self-confidence, healing, and provide group support. The task was to create a visual identity that reflects these objectives. It should inspire strength, but also welcome diversity and celebrate love. Part of the challenge was to ensure that the women were not identifiable in images as some them were victimized for acting out in self-defense. There was also an emphasis to use fonts that were readily available.
This project was a collaboration and initiative between a group of female creatives at Spotify and the co-founder of Comando Colibrí, Darinka.
Sr Art Director: Ellen Pai
Art Director/Illustrator: Angeline Toh
Designer: Josephine Tansara
Associate Brand Manager: Christine Motch