My senior capstone project was a brand identity for a circus - including a logo, poster series, program, website, tickets, banners, and miscellaneous items like stickers and stamps.
The visual style is influenced by old circus posters from the early-mid twentieth century and also Dada art. The traditional radiant pattern is present, but not with the typical muted primary colors - these are a twist on primary colors found in old circus imagery. The colors are bright and vibrant, with a pop of unsettling neon green that vibrates. Image-making consists of a mix of vector and halftone imagery and expressive typography. Traditional-looking typefaces are combined with modern slab serifs to create an eclectic mix. Overall, it's outrageous design you won’t believe.
Calliope Bros. Circus strives to delight and entertain people of all ages and from all walks of life with fanciful circus acts. We proudly provide a glimpse into the past with an authentic big-top experience, all with a genuine, family-run feel. The safety of animals is of utmost importance to us, which is why we don’t include them in our show at all. Instead, our acts involve “animals” in the sense of humans and mechanics coming together to recreate an animal-like experience, with just as much fun and wonder packed in. We as a company strongly believe in the ethical treatment of animals and distance ourselves from practices resembling those in any way. We are also known for our trademark calliope music, so you can be sure to hear when the circus is coming to town. This is just one aspect of many of what truly makes Calliope Bros. Circus stand out from competitors.
These posters are meant to be seen in a series, all together. Each poster features a different tagline and highlights a certain aspect of the show. Spacer posters have more simplified compositions to complement the busier ones, yet still carry the easily-identifiable "C." The posters are unified through their color palette, logo placement, and the use of the color-block bottom bar.
An example of banners that would pop up to announce the arrival of the circus - they act as a teaser for what's to come and to pique interest (to then lead people to the website).
The one page marketing site that would contain everything you need to know about the circus. Featuring an attention-grabbing hero image and showcasing the company's mission and general information. Here you can buy your ticket to the show.
The tickets would be large and physical - in an age where tickets are usually sent digitally, the physicality of the tickets would also reference back to the time when the circus was in its heyday.
The program booklet that would be handed to you upon arrival at the show.