Zoë Boudreau's profile

Access Youth - Co-creation Rebrand


Who is Access Youth? 
Access Youth was created in response to the growing need of after-hour services for at-risk youth aged 12-23. BC’s first mobile youth outreach program, Project Reach Out, and other innovative programs that support at-risk youth are repeatedly proven to be successful. They seek to help youth realize their own potential in a safe, judgment-free way.​​​​​​​
A brand by the youth, for the youth.
Access Youth’s new brand functions differently from any other non-profit in Vancouver. Their fresh identity system is co-created with the people who frequently use their services–the youth and staff. Their new logo mark transforms into a stencil to allow their brand to be just as accessible as their programs. This project was made in partnership with Access Youth, an after-hours program for at-risk youth aged 12-23 in the tri-cities. ​​​​​​​



Special thanks to Mark Lindsay, Executive Director of Access Youth
Access Youth - Co-creation Rebrand
Published:

Owner

Access Youth - Co-creation Rebrand

This year long project was created in partnership with the non-profit organization, Access Youth.

Published: