Rimi is one of the biggest supermarket chains in the Baltic area. Rimi is gradually re-shaping its mission toward a more sustainable future centred around increasingly conscious choices and healthier life decisions. A three-phase campaign has been proposed in order to help Rimi achieve its goal #onesmallstep at a time.
The first phase would generate awareness among customers about the actions Rimi is taking to actively reduce its environmental impact on the planet. These measures may include the usage of recyclable packaging, etc.
The second phase acts as a call to action for customers to reconsider their purchasing habits and start a "revolution" by buying local products to support both their regional producers and opt for more environmentally-friendly options.
The third phase highlights the benefits of Rimi's "Good Life" product range. "Good Life" includes an array of healthy foods contributing to the customer's well-being and personal balance.
The second phase acts as a call to action for customers to reconsider their purchasing habits and start a "revolution" by buying local products to support both their regional producers and opt for more environmentally-friendly options.
The third phase highlights the benefits of Rimi's "Good Life" product range. "Good Life" includes an array of healthy foods contributing to the customer's well-being and personal balance.
MAIN VISUALS
DESIGN APPLICATIONS
In addition to the main visuals, the campaign would have been supported by three TVCs and various social media initiatives.
In addition to the main visuals, the campaign would have been supported by three TVCs and various social media initiatives.
Strategy Evelin Eikner ｜ Creative Direction Uldis Daugaviņš ｜Art Direction Santino Calvo ｜Copywriting Tiit Liblik © Havas Estonia/Latvia
