Kellogg's Packaging
Concept Design
University Project:
Branding
Packaging
Art Direction
Kellogg’s is a fitness cereal brand.
For this project I've redesigned the cornflakes package to have the fruits and cereals separately; as we all face the problem of having the fruits not mixing well with the cereal and ending up at the bottom
The Kellogg's logo is re-designed to give a more "gracious" thin feel
The box has a woman's body shape
And on the back you can measure your calories depending on the amount of serving
Die cut packaging
