There are over 2 billion gamers in the world. While many games offer features to connect to your opponents and play online, it was a miracle how almost nobody thought of plotting a platform to land this entire community on a single device. In their launch in 2015, the tagline of the Discord read “It’s time to ditch Skype and TeamSpeak” which was regarded as very bold.

Citron received his first investment for his idea of the Discord business model from Benchmark Capital who also invested in his previous startup OpenFeint. When OpenFeint was sold to GREE, Citron’s company Hammer & Chisel received the first round of investment from Benchmark Capital & a few others to which Jason Citron is forever grateful. This initial investment was reportedly around $8.2 million.

Soon after its launch in 2015, the Discord managed to generate funds through a series of investments. The first major breakthrough came in January 2016 when they officially answered the unanswered question of how Discord is earning with an announcement that they have raised $20 million from people who helped massive companies like Riot, Snapchat & Twitter. This investment helped them incorporate the video chat & screen sharing features which were widely anticipated.

If we were to consider anyone aspect in Discord that makes it more popular than others, then it is the social aspect. Users can create communities or “servers” which others can join & chat, hang out, make video calls or play games together. Discord is not limited to just gamers. The non-gaming community has also welcomed the app with open hands.