NIKE: The Force Is Female
Video for social media for Nike® Women. The iconic Air Force 1 is a symbol of hustle, hard work and success. As more and more women adopt this style, and they do their own style, the phrase The Force Is Female was born. The Force Is Female became a rally cry for women around the world, to recognize the bustle of the other and help each other to elevate entire communities.
From the Tagline "THE FORCE IS FEMALE" I created the script based on the concept of women's strength as a force of nature. The limit was 15 seconds, so I wanted to convey the message through image and sound in a compact and impactful way.
I made the animation frame by frame in Adobe Photoshop CC, using the timeline panel. After the animation was finished, I recorded the sounds and created the sound design in Adobe Audition CC, and finally, put it all together using Adobe Premiere Pro.
I made the animation frame by frame in Adobe Photoshop CC, using the timeline panel. After the animation was finished, I recorded the sounds and created the sound design in Adobe Audition CC, and finally, put it all together using Adobe Premiere Pro.
