Belvita Breakfast
Brand Identity / UI / Interactive Design
The project aims to improve the digital brand expression of Belvita breakfast, which is a French breakfast biscuit brand.From research, the designer positioned Belvita as a brand providing fast and convenient breakfast biscuit with good taste. As the most valuable selling point of Belvita is the convenience and the mobility of the biscuit , the idea is to design a mobile pop-up store as the core, brand identity design and interactive designs can be embedded in the pop-up store, hence present the brand value in different angles.
Team: Xiaotong Chen, Jiaman Wang and Ziheng Wang
