After thoroughly going through the history of marshmallows, I discovered that it was long time ago (at the time of ancient Egypt)
made from purely natural ingredients which were honey, grains & most importantly, the mallow plant.
Apparently, the mallow plant (scientific for Altheae Officinalis) was used in Ancient Greece, Ancient Egypt and by
Arab physicians as a medicine for toothaches, stomach aches, sore throats, inflammation & many other things.
In order to briefly & concisely show the targeted audience the hidden and initial story behind marshmallows, I packaged them
in the form of an over-the-counter medicine made out of natural ingredients (honey, grains and mallow root) as well as natural food coloring.
One package contains pink mini marshmallows (or «pills») that cure sore throats and that are colored with strawberries.
This package contains a medical leaflet stating the properties and the history of marshmallows.
The other, contains a plastic tube filled with purple marshmallow fluff that cures inflammation and is colored with grapes.
The medicinal plastic jar contains blue mini marshmallows (or «pills») that cure stomach aches and are colored with blueberries.
Marshmallows were initially made from honey, grains and the mallow plant. The mallow plant’s scientific name is “Altheae Officinalis”.
By breaking down the word Altheae, I discovered that it originates from the Greek word Altho which means “cure”
or the word Altha which means “The healer”.
The word Altha is also the variation of the word althea. In addition to “Althea” being the initial name of the mallow plant,
it also means cure which emphasizes on the point I’m trying to convey about marshmallows; this is why I decided to use it in my brand name.
To get the final name, I combined the words “Althea” and “marshmallow” to come up with the name “Malthea”.
As for the tagline, I also wanted to combine between the modern marshmallow of today which is basically a candy,
and its actual use before which was a cure. Therefore, the tagline I wrote is “candied cure”.
My leaflet is based on a 4 column grid. After looking at several medical leaflets, I discovered that most, if not all are based on a 4 column grid.
Most also have a gutter of about 0.5 cm, therefore I applied the same on my leaflet.
